The landscape of business structures is evolving rapidly, propelled by the recent global pandemic and the shift towards hybrid work models. Employee expectations have undergone a drastic transformation, particularly with the entry of Generation Z and Millennials into the workforce. As 61 million Generation Z professionals step into the realm of work, they are projected to constitute 30 percent of the workforce by 2030. Companies now face the challenge of providing exceptional digital experiences to engage these Digital Natives. The younger generation has grown up in an era of unprecedented technological progress and expects seamless digital tools to enhance their productivity. According to a survey, 68 percent of international leaders (64% in Germany) believe that younger employees might consider leaving the company if they do not have a seamless digital experience.
Exceptional digital experiences are crucial. McKinsey & Company has identified alarmingly high numbers of dissatisfied employees planning to switch jobs. Nearly a third of respondents in Europe indicated they would resign from their positions in the next three to six months, while the number of open positions has nearly doubled, making it challenging to fill vacancies.
The role of IT leaders has expanded to meet the demand for IT talent while simultaneously creating digital experiences that add value. The "Riverbed Global Digital Employee Experience Survey 2023" gathered insights from 1,800 business and IT decision-makers regarding their employees' digital experiences. The survey underscores the critical importance of digital experiences, revealing that 49 percent of employees consider seamless digital experiences as their top priority at work. However, companies grapple with challenges such as budget constraints, inadequate tools, and a shortage of skilled professionals, making it increasingly difficult to meet employee needs.
Digital Experience Management (DEM) emerges as a solution to address these challenges, catering to employee needs while fostering revenue growth. Companies should invest in the right digital tools to save costs and enhance efficiency. In Germany, 92 percent of respondents recognize the importance of continuous observability to provide an exceptional Digital Experience (DEX) and remain competitive.
The IT department plays a crucial role in addressing staffing shortages. The significance of IT in businesses has significantly increased, with 69 percent of business and IT decision-makers in Germany believing that failing to meet the technological and digital requirements of younger generations could impact the company's reputation and overall success. Additionally, 64 percent believe that Millennials and Generation Z team members may consider leaving the company without a seamless digital experience. Unified observability technologies, such as Riverbed's solutions, can create better digital experiences and bridge the skills gap.
When leaders prioritize digital experience as much as they do their employees, they stand to benefit in the long run by remaining competitive in the market, reducing employee turnover, increasing revenue, and achieving overall better business results.
Corporate structures are changing rapidly, accelerated by the recent global pandemic and the shift to hybrid work models. Employee expectations have undergone a drastic transformation, especially with the entry of Generation Z and Millennials into the workforce. 61 million Generation Z professionals are entering the job market, set to comprise 30 percent of the workforce by 2030. Companies now need to provide exceptional digital experiences to engage these Digital Natives. The younger generation has grown up in an era of unparalleled technological progress and expects seamless digital tools to enhance their productivity. 68 percent of international executives (64% in Germany) believe that younger employees would consider leaving a company without a seamless digital experience.
Exceptional digital experiences are crucial. McKinsey & Company has identified alarmingly high numbers of dissatisfied employees planning to switch jobs. Nearly a third of respondents in Europe stated they would resign from their positions in the next three to six months, while the number of job openings has nearly doubled. This makes it challenging to fill open positions.
The role of IT leaders has expanded to meet the demand for IT talent while creating value-added digital experiences. The "Riverbed Global Digital Employee Experience Survey 2023," involving insights from 1,800 business and IT decision-makers, sheds light on employee sentiments regarding digital experiences. It emphasizes that digital experiences are critical, with 49 percent of employees considering seamless digital experiences the top priority at work. However, companies face challenges such as budget constraints, inadequate tools, and a shortage of skilled personnel, making it increasingly difficult to meet employee needs.
Digital Experience Management (DEM) can help overcome these challenges, meet employee needs, and foster revenue growth. Companies should invest in the right digital tools to save money and increase efficiency. In Germany, 92 percent of respondents recognize the importance of continuous observability to provide an exceptional Digital Experience (DEX) and remain competitive.
The IT department plays a crucial role in addressing staffing shortages. The significance of IT in companies has significantly increased recently. In Germany, 69 percent of business and IT decision-makers believe that failing to meet the technological and digital requirements of younger generations could impact the company's reputation and overall standing. Sixty-four percent believe that Millennials and Generation Z team members would consider leaving the company without a seamless digital experience. Unified observability technologies, such as Riverbed's solutions, can create better digital experiences and bridge the skills gap. When leaders prioritize digital experience as much as their employees, they will benefit in the long run by remaining competitive in the market, reducing employee turnover, increasing revenue, and achieving overall better business results.
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